Minnesota boasted almost 77 million visitors in 2022 alone, according to Explore Minnesota.
To capitalize on such demand, vacation rental owners need effective vacation rental marketing strategies. Each strategy should not only attract guests but also ensure consistent bookings year-round.
By doing this, you can increase occupancy rates, maximize rental income, and more. Read on to learn all about crucial vacation rental tips and strategies that can help boost your Brainerd rental's success.
Fully Optimize Your Online Listing For Maximum Engagement
Your online listing is how you can make an amazing first impression. To attract more interest, make sure your listing highlights what makes your property unique.
Draft Up a Compelling Description
Mention amenities, nearby attractions, and what makes your rental property special. Phrases like "relaxing lakeside retreat" or "ideal for family getaways" can appeal to specific audiences.
Ask for Glowing Reviews
After each guest's stay, get them to leave feedback. Nice reviews influence future bookings and enhance your property's credibility.
Share Stunning Pictures for Better Rental Property Marketing
Post pictures of your property and surrounding attractions to highlight the experience potential guests can have in Brainerd. Use hashtags like #BrainerdMN, #MinnesotaVacation, and #LakefrontRentals to increase visibility.
Launch Targeted Ads
Certain platforms, such as Facebook, let you generate targeted ads with ease. By tailoring these ads to travelers interested in Brainerd, MN rentals or outdoor adventures, you can increase your rental property's visibility.
Use Local Attractions to Boost Bookings
One of the advantages of marketing a vacation rental in Brainerd, MN, is the abundance of outdoor activities and attractions in the area. Incorporate these local features into your marketing strategy.
Offer Local Partnerships
Partnering with local businesses or attractions can be a great way to market your property. For example, you could offer discounted tickets to local golf courses or promote nearby restaurants.
Have a Plan for Seasonal and Event-Based Marketing
Brainerd experiences seasonal fluctuations in tourism, so tailoring your marketing efforts based on time of year can help maintain a steady flow of guests.
Adopt Dynamic Pricing
The price of your rental can make all the difference between maximizing bookings and having vacancies.
Are you wondering how it's done?
Fine-Tune Pricing Based on Demand
Use dynamic pricing tools to increase rental bookings by adjusting rates based on the following:
- Seasonality
- Local events
- Demand
Offer Discounts for Extended Stays
Encourage longer stays by offering discounts for week-long bookings. This not only increases occupancy but also reduces the amount of time you spend turning over the rental between guests.
Boost Exposure With Multiple Platforms
In addition to Airbnb and Vrbo, consider listing on niche platforms like HomeToGo or TripAdvisor. Different platforms cater to different audiences, which can expand your reach and increase rental bookings.
Vacation Rental Marketing Strategies Will Supercharge Your Success
By using these vacation rental marketing strategies, you can enjoy more bookings than ever before.
If you want to get the most out of your investment, look no further than PMI Minnesota. You can count on our Brainerd team for advertising, maintenance, vendor coordination, and more.
Schedule a complimentary consultation with a PMI representative to learn more about how we can elevate your investment.
