Is your Brainerd, MN vacation rental sitting empty during the off-season? It can be depressing and costly to leave your property vacant for months on end.
You may think it's impossible to attract guests to Minnesota during the winter. You would be wrong.
Ready to learn the secrets to attracting guests in the off-season? Read on for the best strategies to keep your property booked and busy.
Offer Discount Pricing
It is better to make less money on your vacation rental than no money at all. Lowering your rates during the fall and winter months will entice budget travelers.
Look at other rentals in your area to get an idea of pricing. Remember, pricing too high may not draw in reservations, but pricing too low could make potential guests apprehensive.
One way to solve this problem is through dynamic pricing. Many vacation booking platforms have this feature. Your rates will automatically adjust based on factors such as ratings and popularity.
Emphasize Winter Activities
Plenty of winter lovers flock to northern states during the coldest months of the year. The idea of snow and ice may appeal especially to people living in warmer climates.
In your vacation rental listing, note the activities available in your area in the wintertime, such as winter sports or inner tubing.
Create a guidebook for guests with plenty of information about local winter activities. Providing snow gear can save them the hassle of having to rent their own.
Incentivize Longer Stays
The longer guests book, the more money you will save on cleaning fees and general maintenance. Offer a discount if guests book for longer than a specified period.
Upgrade Your Amenities
Along with keeping your property clean, it's important to upgrade when necessary. Giving your guests a premier experience will boost your ratings, and can even help you raise your rates.
Show your Brainerd, MN hospitality with perks such as:
- Pools and hot tubs
- Energy-efficient appliances
- Keyless entry
- Free streaming services
For colder months, make sure amenities such as fireplaces or hot tubs are in good working order. Your guests will be able to warm up quickly after a long day of winter fun.
Improve Your Vacation Rental Marketing
Don't just rely on booking websites to get the word out. Being active with your vacation rental marketing is the key to keeping your property full.
Social media is a powerful tool with both paid and free options. Post your rental property in local groups or threads. Many potential travelers browse social media to get a feel for where they're visiting.
Encourage guests to leave ratings and reviews for your property on booking websites. The higher your rating, the more likely you are to show up at the top of the search results list.
Attracting Guests in the Off-Season
Do you need help managing your property in Brainerd? Look no further than PMI Minnesota.
Attracting guests in the off-season is easy with the right partner. With over 20 years of experience, we can help you with everything from property maintenance to vacation rental marketing.
Reach out to us today to schedule a free consultation.
